Job Number:
HC-05087
Date Posted:
April 14, 2026
Position Title:
Executive Associate Athletics Director for Strategic Communications
Party:
N/A
Office Code:
Office/Company:
College of William & Mary
Reports To:
Location:
Williamsburg, VA
Contact:
Salary:
$120,000 to $130,000, commensurate with experience and internal alignment.
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
The Department of Athletics at William & Mary is dedicated to the pursuit of excellence in all its endeavors.Serve as the principal communications strategist for the Director of Athletics and serve on the W&M Athletics Senior Leadership Team.Bachelor’s degree in Communications, Public Relations, or a related field.
Responsibilities:
• Serve as the principal communications strategist for the Director of Athletics and serve on the W&M Athletics Senior Leadership Team.
• Serve on the University Communications Leadership Team.
• Develop and implement a comprehensive communications plan that advances the Athletics Department’s goals and William & Mary’s broader mission, ensuring consistent and effective messaging that aligns with the university’s content, media, and brand strategies.
• Draft speeches, public letters, and presentations for various stakeholders, including athletics leadership.
• Lead communications strategy in collaboration with University Communications, serving as the Athletics Department’s lead during high-profile, urgent, or sensitive situations.
• Oversee the creation and dissemination of high-profile athletics announcements, including messaging, talking points, and statements on sensitive and strategic matters.
Qualifications:
• Bachelor’s degree in Communications, Public Relations, or a related field.
• Significant experience in strategic communications, public relations, or a related field (typically 5+ years).
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for a variety of audiences.
• Exceptional editing skills and experience working with and mentoring writers.
• Experience executing data-informed communications strategies and campaigns.
• Proven leadership and team management abilities, with experience overseeing multifaceted projects and teams.
Instructions:
Email <ddress>
Other:
This position will require working outside of normal business hours, including evenings, weekends, and holidays.
