Job Number:
HC-05381
Date Posted:
April 20, 2026
Position Title:
Sr. Digital Media Planner & Buyer
Party:
N/A
Office Code:
Office/Company:
IW Group
Reports To:
Location:
Los Angeles, CA
Contact:
Salary:
$105,000.00 to $115,000.00 Annually
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
Lead integrated paid media efforts for high-profile clients, including Covered California.Media Buying & Planning, Campaign Management, Client Media Lead & Cross-Functional Collaboration, Research & InnovationBachelor’s degree in marketing, advertising, or related field, 6+ years of experience in digital media planning and buying
Responsibilities:
• Lead the development of integrated media strategies across digital and traditional channels
• Translate campaign briefs into strategic media frameworks aligned with client business objectives and KPIs
• Oversee and execute media buys, ensuring strategic allocation of budgets and maximum efficiency across channels
• Manage vendor relationships, negotiations, added-value opportunities, and rate stewardship
• Ensure proper tagging, tracking, and measurement strategies are in place prior to launch
• Oversee end-to-end campaign execution and day-to-day performance management across channels
Qualifications:
• Strong analytical skills, with a focus on optimizing campaigns to drive performance
• Demonstrated success in managing budgets, pacing, actualization, and optimizing media performance
• Proactive problem-solving skills and the ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills for presenting to clients and internal teams
• Advanced hands-on experience with DSPs, paid social platforms, Google Ads, CTV platforms, and programmatic buying tools
Instructions:
Email <ddress>
Other:
Equal opportunity employer.
