Date Posted:
May 26, 2026
Position Title:
Vice President, Marketing
Office/Company:
Hatch
Party:
N/A
Office Code:
Job Number:
HC-07192
Reports To:
Location:
Remote
Contact:
Salary:
$250,000 – $300,000 annually
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
We’re seeking an ambitious, data-driven VP of Marketing to lead and expand Hatch’s marketing efforts in the rapidly growing AI SaaS sector for home services.- **Product Positioning & Messaging**: Own and refine Hatch’s product positioning and messaging. Ensure all communications highlight our unique value in AI-driven lead management, 24/7 call handling, and unified communication for service businesses.- **8+ years experience** in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticals.
Responsibilities:
• - **Product Positioning & Messaging**: Own and refine Hatch’s product positioning and messaging. Ensure all communications highlight our unique value in AI-driven lead management, 24/7 call handling, and unified communication for service businesses.
• - **Demand Generation**: Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth.
• - **Brand Leadership**: Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses.
• - **Product Marketing**: Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches.
• - **Content**: Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends.
• - **Performance & Analytics**: Set KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvement.
Qualifications:
• - **8+ years experience** in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticals.
• - **Demonstrated success** in building pipeline and brand presence in a high-growth, fast-paced environment.
• - **Data-driven mindset** with expertise in marketing analytics and performance optimization.
• - **Experience leading teams** across content, demand generation, and product marketing.
• - **Exceptional communication skills**—written, verbal, and visual.
• - **Proficiency with modern MarTech** (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.).
Instructions:
Email <ddress>
Other:
Compensation range for this position is $250,000 – $300,000 annually.
