Date Posted:
June 2, 2026
Position Title:
Managing Director, Integrated Media and Content
Office/Company:
National Association of Counties (NACo)
Party:
N/A
Office Code:
Job Number:
HC-07597
Reports To:
Location:
Washington, DC
Contact:
Salary:
$165,000–$190,000 commensurate with experience
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
The Managing Director, Integrated Media and Content is a senior leader responsible for shaping and executing NACo’s integrated content, media, communications, and brand strategy.Lead NACo’s integrated content, marketing, communications, and brand strategy serving members, Congress, federal agencies, partners, and the general public.10–12 years of senior leadership experience in integrated media, marketing, communications, brand management, journalism, digital platforms, or content production.
Responsibilities:
• Lead NACo’s integrated content, marketing, communications, and brand strategy serving members, Congress, federal agencies, partners, and the general public.
• Ensure strategic alignment across editorial, video, audio, digital platforms, social media, email, paid media, and brand expression.
• Translate NACo’s policy and advocacy priorities into compelling, accessible, and audience-centered storytelling.
• Serve as a senior advisor on media strategy, messaging, and positioning.
• Serve as NACo’s lead brand steward, overseeing voice, visual identity, and brand guidelines across all channels.
• Ensure consistent, high-quality brand application while enabling creativity, innovation, and modern storytelling.
Qualifications:
• 10–12 years of senior leadership experience in integrated media, marketing, communications, brand management, journalism, digital platforms, or content production.
• Proven experience serving as a brand steward or leading brand strategy within an agency, in-house, or media organization.
• Demonstrated success building and leading high-performing, multidisciplinary teams.
• Strong expertise in video, audio, editorial, and digital storytelling across platforms.
• Experience leading digital platform strategy, including website UX, content performance, and governance.
• Digital marketing and paid/earned/owned media experience leading teams and working with outside vendors.
Instructions:
Email <ddress>
Other:
