Date Posted:
June 11, 2026
Position Title:
Social Lead, Instagram
Office/Company:
Airbnb
Party:
N/A
Office Code:
Job Number:
HC-08118
Reports To:
Location:
Remote
Contact:
Salary:
$160,000—$200,000 USD
Primary Role
Secondary Role:
Job Type:
Full Time
Description:
Define Airbnb's Instagram presence, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb.Air traffic control, ideate, conceptualise, and create Instagram-native content, partner with internal teams and external creators, maintain a deep understanding of Instagram trends, formats, algorithm dynamics, and audience behavior.Have managed or significantly grown an Instagram account, bring a strong editorial point of view, understand how content performs on Instagram, can move from idea to execution seamlessly.
Responsibilities:
• Air traffic control all content across social media to ensure everything works coherently together.
• Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories.
• Partner closely with internal teams and external creators to develop original content designed specifically for the platform.
• Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior.
• Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative.
• Own accurate, timely publishing and real-time community engagement on Instagram.
Qualifications:
• Have managed or significantly grown an Instagram account — for a brand, creator, or yourself.
• Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling.
• Understand how content performs on Instagram — and can articulate why and be the voice to influence how we show up on the platform.
• Can move from idea to execution seamlessly — concepting, articulating, and publishing social-native content.
Instructions:
Email to apply
Other:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services, and solutions.
