Date Posted:
September 27, 2026
Position Title:
Senior Content Marketing Manager
Office/Company:
Instrumentl
Party:
N/A
Office Code:
Job Number:
HC-13146
Reports To:
Location:
Remote
Contact:
Salary:
For US-based candidates, the target salary range for this role is $125,000 – $150,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.
Primary Role
Secondary Role:
Job Type:
Description:
Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We’re fixing that. We’re growing quickly, customers love us (check out our G2 reviews!), and we’re hiring people who want to build something that matters. We’re hiring a Senior Content Marketing Manager, reporting to the Head of Growth Marketing, to build and run the content engine that turns nonprofit awareness into pipeline. You’ll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across both short and long form content, strategically designed across the full demand funnel and connects emotionally, moving people to act. This is a performance role, too: you’re passionate about measuring outcomes and using data to keep improving it.
Responsibilities:
• Versatile, conversion-first content
• Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content
• Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO
• Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it
• Full-funnel strategy & execution
• Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer
• Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team
• Help executives and other internal thought leaders build a consistent voice and posting cadence on social — developing themes, calendar, and content that reflects each person’s POV, not just amplifying the company page.
• Data-driven performance marketing
• Understand our audience deeply — who they are, what they do and how we can meet their needs
• Track what’s working and what isn’t, and use those learnings to optimize
• SEO and AEO: Stay ahead of how generative and agentic search is changing how nonprofits find and evaluate solutions, and create content that moves the needle.
Qualifications:
Instructions:
Apply here
Other:
100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
401(k)
Company laptop and home-office stipend
Bi-annual company retreats
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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