Director of Communications (Media Relations and PR)

• Meet the Story Where It Lives • The job isn’t to land in any one kind of outlet, it’s to know which outlet matters for which audience, which moment, and which goal, and to be in the right one at the right time. A Times placement or a Sunday op-ed in the Post establishes credibility with lawmakers, funders, and institutional partners. A long, smart podcast conversation might do more to shift how a younger audience actually thinks about consent. A well-timed Reddit AMA, a Mashable explainer, a 19th newsroom feature, a viral TikTok from a creator we’ve briefed, a thoughtful Vox piece, a sharp segment on The Daily, a quote in The Athletic during a sports accountability moment, a Teen Vogue feature on Take It Down, an appearance on Pod Save America or Armchair Expert or The Read, an interview with a YouTuber whose audience trusts them in a way no anchor ever could — each of these earns RAINN credibility somewhere different, and each requires a different kind of pitch, a different relationship, and a different read of the moment. • From your seat on our education and community pillar, build RAINN’s PR profile across our three other impact areas and help sift through the noise of activity to find the actual opportunity. Our topics include victim support and services and our role as a secure and healing destination for survivors and allies; public policy and justice and our role as a legislation leader and generator at the state and federal level; consulting and training and our role as an expert in the space of organizational and industry prevention and response. But sexual violence touches all communities and building awareness wherever change is needed is part of the role. • Identify which platforms move which audiences toward which behaviors, and build coverage strategies that match. • Hunt for and land earned media wherever it serves the mission — legacy print and broadcast, digital-native publications, the podcast ecosystem, YouTube and creator channels, talk radio, newsletters with real subscriber loyalty, Reddit and Discord communities where the conversation is already happening, and the next platform none of us has heard of yet. • Build a real, working press list — not a database but a relationship-base. Know reporters, producers, hosts, and creators by beat, by deadline pressure, by what they’re chasing. Be the call they take. • Identify the news pegs and cultural moments where RAINN’s expertise is the missing piece, and move fast enough to be in the story while it’s still the story. • Place op-eds, ghostwrite for leadership, and pitch original story ideas that journalists actually want to write about sexual violence, its challenges, and our solutions in prevention, justice and healing. • Build the Entertainment Strategy in Team Partnership • RAINN’s entertainment work runs as a true three-way partnership, and the director of communications of Public Relations is the connective tissue in the middle. • The VP of Communications owns the high-level strategy, sets the goals that go to the Board, and plays the active senior role in the room — the executive who secures the marquee partners, makes the calls only an exec can make, and aligns entertainment work with RAINN’s integrated organizational strategy. The Entertainment Partnerships Manager owns the program as the issue-area expert and the ultimate executor — the one with the day-to-day relationships, the program playbook, and the talent-side hustle. • The director of communications of Public Relations sits between them: turning the VP’s strategy into concrete, executable objectives, supporting the higher-level tactical work, and serving as a partner and sounding board to the Entertainment Partnerships Manager as they execute.